Based on an idea by Ellida Bronzetti and Fabrizio Carratù, written by Francesco Zippel, and directed by Giorgio Testi in collaboration with Rai Documentari, "The Basketball Dream" is far more than a traditional sports biography. It is an integrated entertainment marketing project that bridges cinema, sports, and brand integration to inspire younger generations through the journey of the first Italian athlete to win an NBA championship.

The project came to life through a multi-layered strategy executed in perfect synergy by the different business units of the FRAME Group:

Strategy & Networking by Fred: Guided the overall strategic direction, from the marketing plan to distribution, alongside managing institutional partners (LBA and FIP) and securing high-profile sponsorships from Reale Mutua and Geely.

Creativity by Frame by Frame: Handled the entire post-production of the film and established its visual identity, designing the official poster and title logo.

Brand Integration by Frameworks: Supported the automotive giant Geely's entry into the Italian market by seamlessly turning the "Geely X LBA" sponsorship into a cinematic partnership and positioning Belinelli as the official Brand Ambassador.

The launch was backed by a massive multi-platform media campaign—featuring appearances ranging from national television outlets like TG1 and Splendida Cornice to Italy's top-tier podcasts including Cattelan, Deejay Chiama Italia, and PoretCast—complemented by high-impact local activations. Key initiatives included a special preview tour (across Turin, Bologna, and Rome), educational workshops in schools powered by Giffoni Innovation Hub, and the Geely Basket Station experiential marketing format, where hundreds of young fans got to challenge Belinelli on the court.

The three-day special screening across The Space Cinema theatres turned into a box office success, grossing €73,170.40 (Source: Cinetel), setting the stage for its official television debut on Rai scheduled for June 2026.