Fred, led by Ellida Bronzetti and Fabrizio Carratù, is the branded entertainment unit that brings together talent, content and storytelling.
Fred works with some of the most relevant national and international personalities from music, sport, cinema, television, the arts and contemporary culture.
Thanks to a unique network of long-standing relationships with leading national and international talent agencies, record labels, management companies, sports federations and key industry players, we offer exclusive access to opportunities within the entertainment industry.
Ambassadors, testimonials, branded entertainment, sponsorships, documentaries, social media content and television appearances: Fred creates entertainment experiences based on authentic connections between talent, brands and media.
Core Services
TV Guests & Appearances: coordinating and managing the participation of guests in television programmes, ensuring narrative consistency and effective communication.
Ambassadors & Testimonials: developing and managing ambassador and testimonial forge authentic connections between brands and prominent figures across various cultural and sporting spheres.
Sponsorships (Music, Film & Sport Events): designing and implementing sponsorship initiatives at music festivals, cinema events and sport events, transforming them into platforms for content and communication.
Documentaries: developing and producing documentary content that tells authentic stories through cinematic storytelling.
Branded Content: production of bespoke narrative content for brands, designed to integrate messages and values within editorial and audiovisual formats.
Branded Entertainment Projects: devising and producing original entertainment projects in which storytelling, brands and talent are integrated into bespoke formats.
Digital & Social Content: creation of celebrity endorsement campaigns designed to amplify brand presence and generate engagement within talent communities.
People
Let's create something
extraordinary together