"Back in the Game – Storie di vita reale" is a branded entertainment project that seamlessly bridges sports storytelling and celebrity engagement. Hosted by gymnastics legend Juri Chechi, the original 12-episode series was broadcast on Sky Sport and across Reale Mutua’s digital channels. The star-studded lineup—featuring Sara Errani, Gigi Buffon, Fabio Caressa, Marco Belinelli, Lillo, Cristiana Girelli, Loris Capirossi, and Antonio Rossi—shared authentic stories of success, resilience, and comeback, further amplifying the narrative through their own social media communities.

"Back in the Game" breaks the mold of traditional advertising, embedding the brand into premium lifestyle content. The audiovisual production was helmed by Fred, while the entire post-production phase was entrusted to Frame by Frame, ensuring the project was delivered with a premium, cinematic touch.

The campaign delivered extraordinary performance across both audience reach and brand positioning metrics:

Media & Views: 4.9 million TV viewers (+70% vs. initial KPIs), 3.4 million views on YouTube, and over 10 million views across social media platforms.

Brand Metrics: 90% positive sentiment, 60% brand association, and up to a +12 point increase in brand lift. Additionally, 94% of the audience expressed interest in a second season.

The innovative value of the project was recognized with major industry awards in 2026:

Effie Awards Italy – Shortlist

InsurZine Awards 2026 – Grand Prix

InsurZine Awards – Best Branded Entertainment Campaign

BC&E Awards – Silver in the TV Original Production category