The project involved both the talent’s and the brand’s digital channels, as well as an offline experiential component. Frame managed the talent engagement, developed the concept, and produced an original video in Mission: Impossible style, in which Guè prepares for his live performance as if it were a real secret mission. The content, filmed with a cinematic approach and full of iconic references to the saga, will be shown exclusively before he takes the stage at his concerts, creating a narrative bridge between the film’s universe and Guè’s musical world.