Promotional Campaign for Bong Joon-ho’s “Mickey17”
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Client
Warner Bros Italia -
Services
Content Production, Talent Activation -
Release
February 28, 2025
fred by frame
On the occasion of the release of Bong Joon-ho’s Mickey 17 (Warner Bros Italia), we created a communication campaign featuring Ghali and Rich Ciolino, the animatronic creature co-created by Ghali and Leonardo Cruciano.
Ghali x Mickey17
The promotional video, filmed at the Frame headquarters, was published on Rich Ciolino’s official platforms. The project gained international visibility, with Ghali attending the world premiere of Mickey 17 in London on February 14, 2025, walking the red carpet alongside director Bong Joon-ho and actors Robert Pattinson and Steven Yeun.
Mickey 17 was released in Italian cinemas on March 6, 2025.
Reel
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