the new branded content by Reale Mutua airing on Sky Sport

  • Client

    Reale Mutua - Sky
  • Services

    Content Production, Brand Strategy & Sponsorship, Talent Activation
  • Release

    October 2025
fred by frame
Airing on October 13 at 7:00 p.m. on Sky Sport, Back in the Game is Reale Mutua’s new branded content — a format that tells how sport can become a true life lesson.

Hosted by Jury Chechi, the program takes the audience on a journey through the experiences and emotions of athletes and personalities who have turned challenges into personal growth: Sara Errani, Gigi Buffon, Fabio Caressa, Marco Belinelli, Lillo, Cristiana Girelli, Loris Capirossi, and Antonio Rossi.

The aim of the format is to show that success is never an individual achievement, but the result of a shared journey built on encounters, support, and resilience, capable of generating a positive impact on the community.

Through this project, Reale Mutua reaffirms its commitment to promoting trust, responsibility, resilience, and humanity — values that define its identity and are reflected in the stories of the participants.

The format consists of 12 episodes: the first eight will air on Sky Sport, while the remaining episodes will be available on Reale Mutua’s digital channels, featuring new guests.

FRED managed the guest selection and production of the format, helping to shape an authentic and inspirational narrative about the human power of sport.

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