Hosted by Jury Chechi, the program takes the audience on a journey through the experiences and emotions of athletes and personalities who have turned challenges into personal growth: Sara Errani, Gigi Buffon, Fabio Caressa, Marco Belinelli, Lillo, Cristiana Girelli, Loris Capirossi, and Antonio Rossi.

The aim of the format is to show that success is never an individual achievement, but the result of a shared journey built on encounters, support, and resilience, capable of generating a positive impact on the community.

Through this project, Reale Mutua reaffirms its commitment to promoting trust, responsibility, resilience, and humanity — values that define its identity and are reflected in the stories of the participants.

The format consists of 12 episodes: the first eight will air on Sky Sport, while the remaining episodes will be available on Reale Mutua’s digital channels, featuring new guests.

FRED managed the guest selection and production of the format, helping to shape an authentic and inspirational narrative about the human power of sport.  

The project received three major awards:

🥈 Silver at the BC&E Awards by ADC Group in collaboration with OBE Osservatorio Branded Entertainment, as part of the Branded Content & Entertainment Festival, as second best TV project – Original Production, out of over 80 projects submitted and only 24 awards awarded.
🏆 The 2026 Grand Prix and the award in the Branded Entertainment Campaigns category, by InsurZine in collaboration with TouchpointNews, dedicated to the best communication initiatives in the insurance industry.

Learn more about the project at: https://lnkd.in/dFpS6nxx