Founded in 2025, drawing on the extensive experience of Ellida Bronzetti and Fabrizio Carratù in the entertainment and celebrity management world, Fred specializes in projects that revolve around celebrities.

Fred collaborates with artists and personalities from around the globe: film stars, music icons, sports champions, TV personalities, and voices and faces of contemporary culture.
Fred doesn’t simply “choose a face” — it creates narrative connections, fostering meaningful relationships between talent and brands across all media: film, TV, web, live events, with personalities who generate trust, relevance, and emotional value.

Casting, talent scouting, sponsorships, branded content, advertising campaigns, original formats, editorial projects, content for OTT, cinema, and the web — Fred provides creative and strategic consultancy to brands, media agencies, broadcasters, film and TV production companies, creative agencies, and media companies.